Summary: An ice cream parlor should cater to all ages. When starting out, make sure to look at how your business will run, analyze your competition, find a good location, and hire friendly staff.
Customers of all ages love ice cream, and therefore an ice cream parlor should cater to adults, teenagers, and young children. Here are tips that should be considered before opening an ice cream business.
Structure your ice cream parlor business – Firstly decide how your business will run. Look at options like sole proprietorships, limited liability companies and subchapter S corporations. Speak to your city or county’s office about permits and the state department on sales tax licenses.
List your ice cream parlor competition – Look at creating a list of ice cream parlors that are in your city or nearby town. Visit these businesses and note down their décor, menu options, and customer service practices to understand your competition.
Lease a visible and accessible location – Look at a location that has easy access to the main road with sufficient parking. Locations near a children’s clothing store, family restaurants or a school are all good choices.
Publish your ice cream parlor menu – Create a menu that caters to everyone. Look at including waffle cones, sundaes, floats, coffee and a few savory
Order your furniture and equipment – Furnishing your space with nostalgic ice cream parlor furniture is a good choice as such seating is comfortable and provides a suitable setting to enjoy your product.
Hire outgoing and efficient staff – Friendly employees who are fast will make for a smooth service. Offer your employees a comprehensive training that will help them follow your procedures and processes.
A successful ice cream business is one that looks at all areas from the frozen yogurt cups to unique flavors and combinations. According to Gelato Products, a comprehensive business plan is key to ensuring a new ice cream business remains in the market.